The Trust Pathways campaign was set up to commemorate the memory of Dr Graham Dietz (Durham University Business School). The objective is to create a fully integrated cycle pathways network across Durham City to encourage more people to cycle in safety off-road or via protected space alongside main roads. Graham’s academic speciality was the study of the role of trust in business and employer relationships. Just as trust is needed for enterprises to flourish, people need to be able to trust that the cycle network will be well-designed throughout and get them to their destination safely. Without this trust, cycling cannot flourish as a means of transport.
The campaign seeks to collaborate with the key stakeholders in Durham to bring about the changes that are needed to allow everyone, young and old, male and female, new to cycling or experienced, to have the choice to cycle safely for everyday journeys.
Cycling is an inexpensive quick means of active transport, which is inclusive, green and healthy. And our aspiration for Durham is just that. We are looking to learn from cycle cities like Copenhagen and Amsterdam, and from rural areas of the Netherlands which have wonderful infrastructure too. We know from speaking to local people that many don’t cycle because of the aggressive traffic and road environments. Yet, many like the idea of getting around by bike. Together we are asking for better cycling conditions and more dedicated space for cycling.
Please join us, to add your voice to the campaign.